The College Football Playoff (CFP) is set to expand from four to 12 teams, beginning this year. The new format will feature five FBS conference champions and seven at-large teams, marking a significant shift from the previous four-team structure. This expansion aims to enhance both competition and revenue, following years of debate and negotiations.

The Road to Expansion

The idea for CFP expansion began in June 2021, driven by the need for more parity and profit. However, conference realignment, particularly moves by the SEC, delayed the process, culminating in the CFP’s official adoption of the 12-team format in December 2022. After a year and a half of negotiations and new contracts, the expanded playoff is ready to debut.

What the 12-Team Playoff Looks Like

• Conference Champions: The top five bids go to the champions of the highest-ranked FBS conferences, ensuring representation from each of the Power 4 and one Group of 5 conferences.
• At-Large Teams: The remaining seven spots will be filled by at-large teams selected by the CFP committee.
• Game Schedule: The playoff begins with first-round matchups on December 20-21, featuring on-campus games. The top four conference champions will receive first-round byes. Quarterfinals will be held in the New Year’s Six bowl games, followed by semifinals, and concluding with the National Championship in Atlanta on January 20, 2025.

Media Rights and Revenue

ESPN will continue to hold exclusive broadcasting rights to the CFP through a six-year, $7.8 billion deal, extending its partnership until the 2031-2032 season. TNT will also broadcast select first-round and quarterfinal games, beginning in 2026.

Financially, the new CFP structure is a goldmine for participating conferences. Revenue distribution remains largely similar to the previous era, with Power 5 conferences and Group of 5 conferences splitting a larger pot. However, starting in 2026, the SEC and Big Ten will receive a significant share of the revenue, reflecting their dominance in college football.

The Future of CFP Expansion

While the 12-team format is set to run through 2031, discussions have already begun about the possibility of further expansion to a 14-team playoff. However, CFP Executive Director Richard Clark has stated that no immediate decisions will be made regarding additional expansion.

The inaugural 12-team playoff is set to transform the college football landscape, bringing increased competition, higher stakes, and a more inclusive postseason. Fans and teams alike are eager to see how this new era will unfold.